Consumer protection
Enhance consumer confidence through knowledge and awareness and by setting and enforcing standards of dealer and salesperson conduct.
Driving consumer protection
“Enhanced dealer and salesperson reporting, more transparent and efficient complaints handling processes, improvements in dealer and salesperson and consumer communications, and updated enforcement approaches marked OMVIC’s progress in strengthening consumer protection in 2024.”
Jeff Donnelly, LL.M., Q.Med., Chief Consumer Protection Officer
Our goal is to improve consumer awareness and confidence in Ontario’s motor vehicle sales industry.
Consumer protection is central to OMVIC’s mandate. Our goal is to improve consumer awareness and confidence in Ontario’s motor vehicle sales industry, emphasizing effective marketing, education, resources, and regulatory activities that ensure a fair and positive process for consumers purchasing vehicles.
Continually enhancing consumer protection is an organization-wide mandate, requiring co-operation and joint commitment across all of OMVIC’s departments.